Meal in a Jar is a startup located in Kitchner Waterloo which prepared and delivered healthy ready-made meals in mason jars. Each jar had an unique flavour and name, therefore I was tasked with the complete brand refresh of the company to reflect the variety of each jar. I redesigned the brand, logo, marketing collateral, packaging as well as the initial web design.
Each jar had its own unique and playful name,
and it was equally important to create a bright and bold visual identity
that would reflect the varieties of flavours.